{"id":165273,"date":"2025-03-17T23:40:16","date_gmt":"2025-03-17T21:40:16","guid":{"rendered":"https:\/\/www.vaikuttavuussaatio.fi\/?p=165273"},"modified":"2025-03-17T23:40:16","modified_gmt":"2025-03-17T21:40:16","slug":"maija-urponen-brings-expertise-in-the-interaction-between-human-sciences-and-business-to-frifs-board","status":"publish","type":"post","link":"https:\/\/www.vaikuttavuussaatio.fi\/en\/maija-urponen-brings-expertise-in-the-interaction-between-human-sciences-and-business-to-frifs-board\/","title":{"rendered":"Maija Urponen Brings Expertise in the Interaction Between Human Sciences and Business to FRIF\u2019s Board"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" data-src=\"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2025\/03\/Vaikuttavuussaatio_Urponen_Maija.jpg\" alt=\"\" class=\"wp-image-165144 size-full lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">The Finnish Research Impact Foundation\u2019s (FRIF) new board member, Maija Urponen, is a human sciences researcher and entrepreneur who has dedicated her career to promoting the societal impact of research in various roles. During her term, she aims to strengthen the connection between human sciences and the business world.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Who are you, and what motivated you to join FRIF\u2019s Board?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI was a bit surprised when I was approached about joining the foundation\u2019s board. But my response was immediate: \u2018Absolutely, of course I want to be part of this!\u2019 I was happy to accept because, for the past ten years, research impact has been a central theme in my work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have a background in sociology and hold a PhD in gender studies. For much of my career, I worked in research services at the University of Helsinki. I also spent time in the United States learning about collaboration between human sciences researchers and businesses. For the past three years, I have been an entrepreneur at Kaupunkitutkimus TA, a company that provides research-based knowledge and research collaboration to support sustainable urban development.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>FRIF\u2019s new strategy places a strong focus on integrating human sciences into business. You have also explored this issue in your career. What needs to happen to make this a reality?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOne challenge in human sciences is that researchers and businesses often operate in completely separate worlds. The further a researcher in human sciences advances in their career, the fewer connections they typically have with the business sector. At the same time, companies are largely unaware of what is happening on the academic side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For human sciences to be more effectively integrated into business, both sides need to gain a better understanding of each other. It is difficult to generate demand for human sciences expertise if researchers and companies don\u2019t recognize what they could offer one another.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What advice would you give to researchers in human sciences looking to apply their expertise in business?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI encourage researchers in human sciences to actively network with professionals outside academia. There are many of us working beyond the university setting. For example, LinkedIn hosts many professional discussions on topics where researchers in human sciences have valuable insights to contribute. It\u2019s promising to see more researchers joining LinkedIn, where business representatives are already active, as this shift could help connect experts across disciplines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are also many conferences and events outside the academic sphere that welcome researchers as speakers. These events provide excellent opportunities to hear about the challenges businesses are tackling\u2014challenges where human sciences researchers could offer solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another effective approach is simply reaching out to business representatives for conversations to identify shared areas of interest. Nonprofit organizations can also serve as valuable bridges between academia and business, as they often collaborate with both sectors.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why should a company hire a researcher in human sciences or engage in research collaboration with one?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHuman sciences expertise gives companies a broader perspective on the society they operate in. Collaboration between professionals from different academic backgrounds can lead to new ways of solving problems or overcoming roadblocks that seem otherwise insurmountable. Most importantly, human sciences researchers excel at identifying new questions and challenging old assumptions\u2014this can spark genuinely novel ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies conduct various studies and surveys, but human sciences offer tools to extract even deeper insights from data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, in product development, ethnographic research has helped create products that truly meet people\u2019s needs. An ethnographic approach provides a deeper understanding of how a product fits into everyday life and where it might need improvement.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Finally, what do you hope to achieve during your term on FRIF\u2019s Board? What are you most looking forward to?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy goal on FRIF\u2019s Board is to support projects that connect human sciences expertise with business. At the same time, I want to ensure that these projects are meaningful for both companies and researchers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Human sciences-business collaboration may require us to rethink how we approach research partnerships. It might even push us to redefine the role of innovation itself. That\u2019s why I\u2019m excited to see what kinds of projects and results emerge during my term.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Check out <a href=\"https:\/\/www.vaikuttavuussaatio.fi\/en\/frifs-board-welcomes-new-members-meet-the-incoming-members-and-learn-from-the-outgoing-ones\/\">here<\/a>\u00a0the stories of the other new board members and read how the outgoing members view FRIF\u2019s impact and future.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Finnish Research Impact Foundation\u2019s (FRIF) new board member, Maija Urponen, is a human sciences researcher and entrepreneur who has dedicated her career to promoting the societal impact of research in various roles. During her term, she aims to strengthen the connection between human sciences and the business world. Who are you, and what motivated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":150907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":true,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-165273","post","type-post","status-publish","format-standard","has-post-thumbnail","category-article","entry"],"featured_image_url":{"thumbnail":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-150x150.jpg","medium":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-300x214.jpg","medium_large":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1.jpg","large":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1.jpg","1536x1536":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1.jpg","2048x2048":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1.jpg","sidebar-featured":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-75x75.jpg","genesis-singular-images":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-702x526.jpg","ab-block-post-grid-landscape":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-600x400.jpg","ab-block-post-grid-square":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-600x536.jpg","gb-block-post-grid-landscape":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-600x400.jpg","gb-block-post-grid-square":"https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-600x536.jpg"},"post_author":"vaikuttavuussaatio","assigned_categories":"Article","featured_image_urls_v2":{"full":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1.jpg",751,536,false],"thumbnail":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-300x214.jpg",300,214,true],"medium_large":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1.jpg",751,536,false],"large":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1.jpg",751,536,false],"1536x1536":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1.jpg",751,536,false],"2048x2048":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1.jpg",751,536,false],"sidebar-featured":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-75x75.jpg",75,75,true],"genesis-singular-images":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-702x526.jpg",702,526,true],"ab-block-post-grid-landscape":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-600x400.jpg",600,400,true],"ab-block-post-grid-square":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-600x536.jpg",600,536,true],"gb-block-post-grid-landscape":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-600x400.jpg",600,400,true],"gb-block-post-grid-square":["https:\/\/www.vaikuttavuussaatio.fi\/wp-content\/uploads\/2021\/12\/vaikuttavuus_musta_kulta_blogi_header_2-1-600x536.jpg",600,536,true]},"post_excerpt_stackable_v2":"<p>The Finnish Research Impact Foundation\u2019s (FRIF) new board member, Maija Urponen, is a human sciences researcher and entrepreneur who has dedicated her career to promoting the societal impact of research in various roles. During her term, she aims to strengthen the connection between human sciences and the business world. Who are you, and what motivated you to join FRIF\u2019s Board? \u201cI was a bit surprised when I was approached about joining the foundation\u2019s board. But my response was immediate: \u2018Absolutely, of course I want to be part of this!\u2019 I was happy to accept because, for the past ten years,&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.vaikuttavuussaatio.fi\/en\/category\/article\/\" rel=\"category tag\">Article<\/a>","author_info_v2":{"name":"vaikuttavuussaatio","url":"https:\/\/www.vaikuttavuussaatio.fi\/en\/author\/vaikuttavuussaatio\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maija Urponen Brings Expertise in the Interaction Between Human Sciences and Business to FRIF\u2019s Board - Vaikuttavuussaatio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vaikuttavuussaatio.fi\/en\/maija-urponen-brings-expertise-in-the-interaction-between-human-sciences-and-business-to-frifs-board\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maija Urponen Brings Expertise in the Interaction Between Human Sciences and Business to FRIF\u2019s Board - Vaikuttavuussaatio\" \/>\n<meta property=\"og:description\" content=\"The Finnish Research Impact Foundation\u2019s (FRIF) new board member, Maija Urponen, is a human sciences researcher and entrepreneur who has dedicated her career to promoting the societal impact of research in various roles. 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